On September 30, 2019, facebook made improvements to private replies. The old Private Replies only allowed plain text to be sent.
The above image illustrate the old popular way of sending private replies which is plain text.
With this update businesses can send images, templates and quick replies as part of the message they send in response to a post or comment on their Page.
See example image below
This new development will provide more capacity for businesses to better manage Page interactions via message – which, given the rise in messaging use, could prove particularly valuable, if brands can get it right.
In my next article, I will be comparing plain text private reply and CTA private reply..